diff --git a/guide.md b/guide.md
index 12b9ee3..03072d3 100644
--- a/guide.md
+++ b/guide.md
@@ -198,8 +198,11 @@ Detected: ubuntu 22.04
   Securing your server...
 ───────────────────────────────────────────────────────────
 Updating system packages...
+  Downloading the latest security patches for your operating system.
+  On a fresh server this can take 2-10 minutes. Sit tight.
 System packages updated.
-Installing firewall, fail2ban, and automatic updates...
+Installing security tools (firewall, fail2ban, auto-updates)...
+  These protect your server from common attacks. Usually under a minute.
 Configuring firewall...
 Firewall enabled: SSH, HTTP, and HTTPS allowed. All other ports blocked.
 Fail2ban enabled: brute-force SSH protection active.
@@ -213,8 +216,11 @@ Docker log rotation configured (10MB max per log, 3 files per container).
     Docker log limits: configured (30MB max per container)
 
 Installing Docker...
+  Docker packages and runs your website in isolated containers.
+  This is the largest download — usually takes 1-3 minutes.
 Docker installation complete.
 Cloning WebsiteBox...
+  Downloading the project files from GitHub. Just a few seconds.
 
 ═══════════════════════════════════════════════════════════
   WebsiteBox Setup Wizard
diff --git a/install.sh b/install.sh
index cbe31ca..9e07839 100755
--- a/install.sh
+++ b/install.sh
@@ -72,12 +72,15 @@ echo "────────────────────────
 
 # Update system packages
 echo "Updating system packages..."
+echo "  Downloading the latest security patches for your operating system."
+echo "  On a fresh server this can take 2-10 minutes. Sit tight."
 $SUDO apt-get update -qq
 $SUDO apt-get upgrade -y -qq
 echo "System packages updated."
 
 # Install firewall, fail2ban, and automatic updates
-echo "Installing firewall, fail2ban, and automatic updates..."
+echo "Installing security tools (firewall, fail2ban, auto-updates)..."
+echo "  These protect your server from common attacks. Usually under a minute."
 $SUDO apt-get install -y -qq ufw fail2ban unattended-upgrades
 
 # Configure firewall — allow SSH first to avoid lockout
@@ -147,6 +150,8 @@ if command -v docker &>/dev/null; then
     echo "Docker is already installed."
 else
     echo "Installing Docker..."
+    echo "  Docker packages and runs your website in isolated containers."
+    echo "  This is the largest download — usually takes 1-3 minutes."
 
     # Install prerequisites
     $SUDO apt-get update -qq
@@ -197,6 +202,7 @@ if [ -d "$INSTALL_DIR" ]; then
     git pull || true
 else
     echo "Cloning WebsiteBox..."
+    echo "  Downloading the project files from GitHub. Just a few seconds."
     git clone https://github.com/websitebox/websitebox.git "$INSTALL_DIR"
     cd "$INSTALL_DIR"
 fi